DJEMPOL & HYPROMAG / OUR STORY

A story that begins
with fishing.

Kang Ito founded Djempol in 2006, making bait at home. A love of fishing and an understanding of anglers’ needs shaped its beginnings.

2006 — 2026 / TWENTY YEARS

Kang Ito, creator of Djempol and HyproMag
Kang Ito — Creator of Djempol & HyproMag

01 / THE NAMES ON THE PACK

Djempol. HyproMag.
The same creator.

Some packs carry the Djempol name, others HyproMag. Both are creations of Kang Ito, brought together here so you can understand the products and the story behind them.

When looking for a product you know, follow the name and variant printed on its pack. Its product page explains its role and preparation.

02 / A CONTINUING JOURNEY

Learning from anglers.

Djempol has developed its formulas, production process, packaging and product range over time. Experience on the water and feedback from the fishing community have helped guide that work.

2006

Home production begins.

2026

Twenty years of Djempol.

IN THE PRESS

Further reading.

OUR AMBITION

From Indonesia,
looking further.

Our ambition is to become the bait brand anglers across Indonesia turn to, and make Djempol and HyproMag known beyond Indonesia. Twenty years of experience give us a foundation for what comes next.

FROM OUR BRAND JOURNAL

The next chapter.

Our journal is being prepared. News, launches and stories from the Djempol & HyproMag community will appear here.

Explore the journal

DJEMPOL & HYPROMAG

Stories, products and moments by the water.

Choose the team for your enquiry.