DJEMPOL & HYPROMAG / OUR STORY
A story that begins
with fishing.
Kang Ito founded Djempol in 2006, making bait at home. A love of fishing and an understanding of anglers’ needs shaped its beginnings.
2006 — 2026 / TWENTY YEARS

01 / THE NAMES ON THE PACK
Djempol. HyproMag.
The same creator.
Some packs carry the Djempol name, others HyproMag. Both are creations of Kang Ito, brought together here so you can understand the products and the story behind them.
When looking for a product you know, follow the name and variant printed on its pack. Its product page explains its role and preparation.
02 / A CONTINUING JOURNEY
Learning from anglers.
Djempol has developed its formulas, production process, packaging and product range over time. Experience on the water and feedback from the fishing community have helped guide that work.
2006
Home production begins.
2026
Twenty years of Djempol.
IN THE PRESS
Further reading.
OUR AMBITION
From Indonesia,
looking further.
Our ambition is to become the bait brand anglers across Indonesia turn to, and make Djempol and HyproMag known beyond Indonesia. Twenty years of experience give us a foundation for what comes next.
FROM OUR BRAND JOURNAL
The next chapter.
Our journal is being prepared. News, launches and stories from the Djempol & HyproMag community will appear here.
Talk to our team.
Choose the team for your enquiry.
Wholesale enquiries
Wholesale orders, stores and distribution.
Marketing & social media
Content, campaigns and social media collaborations.
Events & sponsorship
Fishing events, communities and sponsorship enquiries.